What is ‘urban’ branding?

The word ‘urban’, for me, conjures up images of city skylines, contemporary styles, graffiti, fashion, busy lifestyles and fusions of all sorts of culture.  Each city of course, has it’s own aesthetics and styles associated with it but most are filled with brands that can be considered to be ‘urban’.

Examples of urban branding:

Palace – London based skateboarding/streetwear brand

• Skate culture
• Street art
• Bold
• Geometric

Rooftop Cinema Branding by SouthSouthWest – Melbourne, Australia

• Sunset coloured gradients
• Geometric shapes
• silhouettes

NYC branding – Wolff Olins

• Geometric
• Photography
• Bright Colour

Baby Branding

Branding for babies needs to target parents in a way that makes them feel the product is appropriate for their child. It needs to be a balance of styles that convey that the product is child friendly while also looking professional and high quality.

• Soft rounded typeface
• Bright colours
• Heart shape indicates care

Charlie Banana Reusable Nappies

• Pastel colours
• Indication of environmental benefits

• Playful childish illustrations
• Handwritten typeface
• Represents that the product is for toddlers well

• More targeted towards parents.
• Fashionable